Category: Digital Marketing


About the company

Pendo was founded by alumni from Rally, Google, Cisco and Red Hat. They combined their heads and hearts to build something they wanted, but never had as product managers – a simple way to understand and attack what truly drives an amazing product experience. The product is designed to help companies measure and elevate the customer experience within their applications. Pendo is on a mission to improve society’s experiences with software.

About the product

Pendo extends your product to capture all user behavior, gather feedback, and provide contextual help. By partnering with Pendo, you can uncover what truly drives product success and elevate your customer experience. The product is enterprise-grade, yet easy to use for people of all skill levels.

Capture all user behavior
With a simple installation, Pendo begins collecting all user events. Deep analytics show which features customers use, how much time they spend in your application, trends over time, and aggregate results across accounts, users, and custom segments. Pendo’s interface allows features to be tagged for analysis directly in the application, without additional coding.

Get better user feedback
Pendo allows you to capture user feedback directly in the application for more relevant feedback, and a much higher response rate – as much as 3x – than email surveys. Net Promoter Scores(sm) allow users to quickly calculate an industry standard metric for customer loyalty.

Simplify the product experience
Contextual, personalized guidance provides unobtrusive help when and where it is needed. Moreover, it accelerates user onboarding and improves overall usability. Pendo in-app guides allow you to highlight new features, drive preferred behavior, and walk users through complex tasks.

Want to add Pendo to Backbase? Let’s talk!