Smart Engine Group is a global provider of leading edge technologies for prescriptive analytics, real-time personalization and digital loyalty marketing. The Smart Engine integrated marketing automation platform allows organizations to collect and aggregate large amounts of customer data from diverse internal and external sources. Smart Engine machine learning analytics analyzes these to provide in depth intelligence about customer preferences and how customer loyalty can be accelerated. The intelligence is used to execute highly targeted cross-channel campaigns. The Smart Engine platform helps marketers to optimize conversion, improve customer retention and build new customer relationships.
Smart Engine has offices in Vienna, Hong Kong and Moscow and is trusted by leading financial services organizations, payment services providers, merchants, advertisers and brands. Smart Engine is awarded as Top 100 European Fintech.
How it works
1 – Smart Engine platform integrates with digital banking infrastructure. Our platform supports fully automated processing of:
– Coupons – receive discounts at the check-out
– Cashback – transfer the redemption amount to the customers’ accounts
– Loyalty points – accumulate benefits by using the bank’s card
2 – Merchant uses merchant portal to define offer parameters – coupon, cashback or points and cardholder targeting parameters – location, purchase behavior and customer profile.
3 – Bank clears the offer and sends it to the online/mobile banking app.
4 – Cardholders receive offers and get a reward immediately or as cash back. Cardholders redeem offers at the check-out with the bank’s payment cards and wallets.
5 – Cardholders share the shopping experience on social networks, recommend offers to their friends and become your loyal advocates supporting you in acquiring new customers.
Smart Engine card linked marketing is an innovative value added service for cardholders. Smart Engine big data analytics combines insights from banking activities with product knowledge and cardholder profiles. The results are utilized for real-time targeted campaigns in digital banking. Our technology is integrated seamlessly with existing infrastructure and customized to your brand.
Cardholders receive personalized merchant offers at the right place (mobile/online banking) at the right time based on data analytics. Cardholders can access targeted offers wherever and whenever. They can select their favorite merchants, search for offers nearby, receive notifications about campaigns, and check their savings. Cardholders redeem offers at the check-out using the bank‘s payment cards and wallets. Our platform supports fully automated processing of coupons, cashback and loyalty points.
Key Value Points
A Consistent Multi-Channel Customer Experience
We notify customers via push notifications when relevant offers for them become available. We promote your merchant offers online, on mobile and via social media.
Increase sales and turnover at your partner merchants
Merchants get additional turnover from new customers. We deliver higher purchasing frequency and better customer retention than other loyalty programs based on our intelligent analytics engine and create a unique and durable customer loyalty program which is seamlessly integrated with existing infrastructure.
Pinpoint targeted customers
We promote merchant business and products and target the most relevant offers for your cardholders significantly increasing the probability of offer conversion.
Profit from a performance driven and merchant funded program
No investment, integration or infrastructure costs and no staff training required. Share in the revenues as merchants pay to target your cardholders with offers.
Leave us your details and we will contact you shortly about becoming a partner at Backbase Marketplace.